Important promotion rules: How to increase site CTR?

Important promotion rules: How to increase site CTR?

Most SEO tools aim to bring a website to the TOP-3 or at least the TOP-10 in search results. However, this is not always enough to get a steady traffic flow to the website. The problem is that for stable traffic, the pages of the web platform must have a high CTR. Only under this condition does the website receive traffic. There are clear conditions and rules on how to increase CTR. They are kept secret by Internet marketers, but you can learn about all the significant aspects in a new article from https://techreport.ngo.

What is CTR, and why is it essential to have a high one?

The abbreviation CTR is deciphered as click-through rate, this indicator reflects the percentage of conversions to the page relative to the number of impressions of the link in various sources. The higher the CTR, the more traffic a certain page receives during the selected period. That is, it is a numerical indicator of popularity.

Why increase CTR?

The goal of marketers and site optimizers is to increase the popularity of the site. So, CTR is a quantitative parameter by which you can judge the efficiency of specialists’ work and evaluate the results. However, there are other reasons to increase click-through rates:

  • Optimizing existing pages is easier than creating and promoting new ones.
  • The increase in CTR of the site is directly proportional to the growth of the page in search results.
  • It is easier to optimize the page for new relevant queries.

How to find out a website’s CTR?

Discovering a website’s Click-Through Rate (CTR) is easiest with Google Analytics. To do this, you need to log in to your account, select the desired website, and navigate to the “Reports” section. In this category, there is an option called “Performance” – “All Pages,” and if you click here, you will see a complete list of your website’s pages, along with columns of analytical data, including CTR. You can view this metric, filter data by period page categories, and select other parameters for analysis. This way, you can determine which pages demonstrate the highest and lowest effectiveness and understand how well your marketing efforts and SEO work.

How to increase CTR?

You will have to work with page snippets to increase their clickability. Start with the pages with the lowest CTR. Pay attention to pages with a high number of impressions but low click-ability, and compare these values ​​for the desktop and mobile versions of the site to draw the right conclusions and understand what should be worked on first.

You can rewrite the title and description to attract more users’ attention. Use numbers, emotional mess, ages, and pointers to solve a consumer problem to increase interest on the page.

Specify the content update date so that the search engine considers the information on the site to be up-to-date. At the same time, you can make the URL shorter, this also helps to increase the popularity of the page. After all, it helps a lot to add FAQ blocks to the pages, thanks to which the site claims to be the so-called ‘zero’ positions in the output. It is an information block presented to the user in an expanded form before the list with the rest of the results.

Experts at https://elsitech.com recommend combining both paid and free methods to improve CTR. This way, you can quickly boost page ratings at the moment and maintain high performance even when you stop using paid methods.

How to improve CTR for free?

  • Work on meta tags and add relevant keywords to the content to increase the page’s attractiveness in search results, consequently increasing click-through rates.
  • Make the website’s structure logical and consistent. With quality navigation, your users can find the necessary information or products more quickly, improving the user experience and indirectly influencing CTR.
  • Remember the mobile-first rule. More and more visitors are searching for products, services, and information using mobile devices. If your website isn’t mobile-friendly, visitors are more likely to close the tab quickly and continue their search on other optimized resources.
  • A universal solution is to conduct A/B testing in parallel with implementing various changes. This way, you can analyze which content and design alterations your users prefer.

Paid methods

You can quickly improve page performance metrics with paid advertising. Placing banners on Google Ads or Facebook Ads, for example, will help attract more attention to your specific landing pages, resulting in increased click-through rates. Similarly, rich snippets are beneficial since they capture your target audience’s attention more.

For more insights on how to increase user engagement, don’t ignore competitor analysis. The tools they use can be useful for your site as well.